High hopes at Yahoo, Intel for Internet-enabled TV

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here the analogue for T-shirts ...

Imagine if your "free" t-shirt was only 60% of the size of a normal one. Or it only had one arm-hole instead of two. Or it was made of scratchy material that gave one a constant itch while wearing it.

That's what is happening with modern ads on TV, they are impinging on the program content to the extent of making it unwatchable or unusable. I was watching an episode of Home Improvement not long ago, and the main character was involved in doing a physical gag with his hands at the lower edge of the screen. Just as the gag was supposed to complete, the channel operator slid in a promo banner at the bottom of the screen, obscuring the outcome of the gag. Other channels have taken to putting animated logos up during the entire showing of the program, a constant distraction from the program itself.

It will just get worse with "interactive TV" that only benefits the advertiser, not the user. Wait till they begin adopting Web ad techniques like the pop-over windows that must be actively acknowledged or dismissed. Now TV will be truly interactive, as you constantly wield the remote to banish the ads just so that you can continue to watch the program. What an advancement that will be.

Posted by: terry flores   Posted on: 01/01/09  (Edited: 01/01/2009 @ 05:53) You are currently: a Guest | Members login | Terms of Use

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