The five products Apple must make

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This is no more than speculation and wishful thinking

Handheld gaming console:
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The iPod platform is most likely as far as they will want to go here.
Attempting to compete against Sony, Nintendo, and Microsoft in the gaming arena implies a completely new division of Apple dedicated entirely to gaming.
They are struggling with the staff they have to provide yearly releases of Mac OS X and other software applications (e.g., Aperture, iLife, Safari, iTunes), iPod upgrades, iPhone upgrades, Apple TV, Airport, MobileME, ...
So, it behooves Apple to convince the user base to move to the iPod/iPhone platform for "simple" games and also get other valuable things like the PDA, WiFi and a phone. Just think how many people want a phone on the PSP. Apple is already offering everything in one device. They will market the crap out of it and will add more gaming capabilities over time if they see the user base excited.

Tablet:
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Common users don't care about this product. I see the value in doctors offices and some graphic designers, but I don't know a single person who has shown any interest for a Tablet.

iPhone nano:
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This made me laugh. I started thinking of the SNL sketch of Will Ferrell with the tiny phone.
I don't see the value of having an iPhone line that mirrors the iPod line.
Although a small phone may be cute, it is useless if you want to also provide all the additional Smartphone capabilities. I can count with my fingers the number of phones in the market that are "just" phones.

Netbook:
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There are already rumors of a $800 laptop from Apple.
The Mac Book Air is already their low-cost product. I think they will continue exploring that option.

Mac OS X for any machine:
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You should check your history. This was already attempted and Apple pulled the plug.
Don't you remember the Apple clones in the 80s?
Apple decided to take complete ownership of its brand name and hardware and be the provider of software for the hardware they build.
Apple is the way it is now because of its niche status. Long-time Apple "lovers" buy the hardware because they like the "exclusivity". Although Apple wants to increase its user base, I am sure they do not want to lose the appeal. There has to be something cool about it for people to want it.

Posted by: fernande-zdnet   Posted on: 10/10/08 You are currently: a Guest | Members login | Terms of Use

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