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Techies just don't get business and marketing, sometimes.
This post by Tim Ferguson makes some very interesting and, to my mind, useful observations about big brands. Yet, read the initial comment thread and notice it is basically techies arguing about who is stupid or who is a sheep, for liking this brand or that.

Truth is... for everything most techies know about technology, there's a pile of stuff they're blind to about business. They'll flame me for saying this, no doubt, but in fact, I am one of them and I wrote more about this here:

Techies just don't get business and marketing, sometimes.
http://faseidl.com/public/item/213202
Posted by: faseidl   Posted on: 09/22/08 You are currently: a Guest | Members login | Terms of Use

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how are they measuring this?  Kebbles | 09/22/08
Did you READ the article?  Confused by religion | 09/22/08
Really?  laura.b | 09/22/08
Message has been deleted.  tikigawd | 09/22/08
This is a measure of Brand strength...  jjarman | 09/22/08
Message has been deleted.  tech_ed@... | 09/22/08
Nice!  RedM3 | 09/22/08
RE: Microsoft trumps Apple in battle of the brands  mustangj36@... | 09/22/08
RE: Microsoft trumps Apple in battle of the brands  john_gillespie@... | 09/22/08
You just had to prove it!  RedM3 | 09/22/08
Techies just don't get business and marketing, sometimes.  faseidl | 09/22/08
RE: Microsoft trumps Apple in battle of the brands  green alien | 09/22/08
Headline misses the point  Fred Fredrickson | 09/22/08
What's your point?  Spiritusindomit@... | 09/25/08

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