(Gallery: Dell's designs on product lust)

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Sad, just sad

The image that looks like some sort of Dellianware box is hot-looking for its audience of gamers, except that they will search out smaller builders or build their own. Or, maybe it is not hot-looking for gamers. I don't know. Maybe gamers have moved on to a totally different look. Anyway, chasing gamers is not a money-making proposition as they are a very small group.

The XPS One was an average attempt. Good, but not good enough. What Apple understands is that sexy AND subtle is what sells (in the US and Europe). Dell is brash and sexy. Their other problem is that they don't control what appears on the screen--Microsoft does.

Posted by: davebarnes   Posted on: 06/20/08 You are currently: a Guest | Members login | Terms of Use

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