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I?m completely on IBM?s side on this one. There?s more meat on the sociology bone than in extending the capabilities of existing gadgets. None of this is to say that IBM Research?s pure mathematical or physical and chemical science ?doesn?t matter?, simply that it?s not enough for a real revolution.
There are two challenges to innovation: one is to refine the technology so that?s it?s actually useful; the other is to implement it in a useful way. To date, we have been crudely wasteful in how we introduce new capabilities. Some marketing person decides that a gadget has a potential market market, so we build the product, advertise it and hope it will find buyers. Over time that works, but it?s inefficient.
Understanding our community (country, society, company or whatever) as a SYSTEM, will allow us to leverage technology and its underlying science in a far more sophisticated and intelligent manner.
Good luck to Jim Spohrer. I hope he wins that Nobel Prize. - Posted by: furl12@... Posted on: 04/30/04 You are currently: a Guest | Members login | Terms of Use
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