With YouTube, Google puts its competitors in a jam

TalkBack 6 of 7:

Next »

« Previous

• Thread View
• Flat View

I agree it's a challenge

I agree that the profit tie-in is not obvious. I was thinking that if they went with "print" advertising, like they do on Google searches, it wouldn't work out so well, because it's difficult to link all sorts of sellers with relevance to what people are watching. I don't see that the relevance model works that well.

What I do see as a possibly viable model is for Google to do what Yahoo and Microsoft have done with Yahoo Music and MSN Video. They integrate TV-like advertising, like from a soda company, a car company, or an insurance company, in with viewing videos. You watch some video, then you see an ad you can't skip, then you see more video. It recapitulates the TV advertising model. I do wonder whether bringing that into it would kill the "cool" factor of YouTube. I like YouTube, as a user of the service. As I was thinking about it now I had the thought that it's been nice NOT to see ads in with the videos. It feels more like video on demand that way. I don't have to sit through a commercial I'm not interested in to see what I want. The content might make it worth it though. Google Video and MSN Video don't have it the way YouTube does.

Posted by: Mark Miller   Posted on: 10/11/06 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• The Impact of Virtualization Software on Operating Environments VMware Today's use of virtualization technology allows IT professionals to ... Download Now
• Why Isn't Server Virtualization Saving Us More? A Few Small Changes May Dramatically Increase Your Efficiency VMware Companies have rapidly adopted server virtualization over the past few ... Download Now
• Finally, an easier way for Small and Mid-Sized Companies to Run Their Business Applications: IBM Smart Business IBM From the PC to the Internet to every piece of hardware and software in ... Download Now