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Keep repeating it, you have a long way to go
What he means to say is they WANT software business to become subscription based where we can charge a nominal monthly fee to allow you to play music, another to archive your files, another to let you use Office, another to protect your computer, another to... where all these modest sums just add up to $79.99/month every month.

The old bussiness of making all their money from massive overcharges (read 70-90% profit margins) won't hold up for much longer with the pressure from OpenSource. So, if he can tell everyone often enough that software is obsolete and subscription based is the way of the future and enough media pundits start saying the same, they are hoping to generate a more robust revenue stream that is painless and less noticed than the $500 sticker shock for Office.

I don't think the world is ready to buy it though. What online subscription based services are a must have for anyone today? That is a serious question for anyone reading this. Besides the mandatory Anti-Virus subscriptions most already pay for, what killer online subscription services are there?

TripleII
Posted by: TripleII   Posted on: 07/27/06 You are currently: a Guest | Members login | Terms of Use
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And Then Ballmer Screamed And Threw A Chair  itanalyst | 07/27/06
Then he went techno  Patrick Jones | 07/27/06
And them  nomorems | 07/27/06
I thought they were shaping it by telling people what they need in advance.  HypnoToad | 07/27/06
BTW re: Ballmer...  Snippy Clippit | 07/27/06
Because he says so  #_z | 07/27/06
And the BS machine at Redmond operates at full capacity happy  michael_t | 07/27/06
Microsoft's continuing pipe dream....  BitTwiddler | 07/27/06
And of course the usual bashers are here  No_Ax_to_Grind | 07/27/06
Better to be thought of as a "usual basher"  Jack-Booted EULA | 07/27/06
Hey Don Rupert, check it out  #_z | 07/27/06
Careful..  Patrick Jones | 07/28/06
Ozzie Matters  mighetto | 07/27/06
pot kettle black  barsteward | 07/28/06
lol....  Badgered | 07/27/06
LOL.... indeed  shawkins | 07/27/06
And That's The Truth...  ladyirol | 07/28/06
Ballmer: Software is becoming a service  Loverock Davidson | 07/27/06
Varsatile? Implies Nimble too, good one!  TripleII | 07/27/06
Versatile!  Loverock Davidson | 07/27/06
Clueless one  TripleII | 07/27/06
speaking of clueless  Loverock Davidson | 07/27/06
MS Titanic has hit the iceberg  talisman | 07/27/06
No respect  Loverock Davidson | 07/27/06
No Respect?  ladyirol | 07/28/06
The proved themselves allright...  Spikey_Mike | 07/28/06
Ballmer should keep doing what he does best  Quebec-french | 07/27/06
Here it goes, more player haters  ccisat1dxj | 07/27/06
Not listening to customer, but the competitors  tyn | 07/27/06
IBM Microsoft VistA Health Care  mighetto | 07/27/06
Thanks Frank . . .  Sheeva | 07/31/06
Doing Great ?  talisman | 07/27/06
Break out the KY  lavallie | 07/27/06
Ah Zik See War Strategy Exposed  mighetto | 07/27/06
Keep repeating it, you have a long way to go  TripleII | 07/27/06
Look Over here says Ballmer. Ah Zik See is the strategy  mighetto | 07/27/06
If Ballmer really believed this  Update victim | 07/27/06
stupid and lame  not of this world | 07/27/06
can't wait to see where this all goes. Ability to rent Microsoft Office?  stevey_d | 07/28/06
Thats what M$ wants  DarthRidiculous | 07/28/06
businesses pony up for a lot of stuff year after year  stevey_d | 07/29/06
Church of the Painful OS  Reverend MacFellow | 07/28/06
Unbelievable  imguessing | 07/28/06
This stuff is EVIL!  Reverend MacFellow | 07/28/06
Amen Brudder...  mdsmedia | 07/28/06
Don't worry Mac..........................  Senlac_Hill | 07/31/06

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