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Lets actually think about the implications..
Our website resells various types of equipment. I have had complaints by companies who manufacture the items we sell complain about us using their company name in keywords, and in our online listings.

IF this sort of ruling is upheld, and the complaintant wins the case - think about the results.

It would then become illegal to advertise your 2003 Chevy Malibu for sale - on the web or in a newspaper since both Chevy (and Chevrolet) and Malibu are trademarked names. You'd have to advertise it as "some sort of 2003 US manufacturered car named after a beach". The same rules would apply to used-cars sold by dealers.

The implication is much more than has been presented here - if this goes forward - ALL resale of any trademarked item will be severly impacted.

Think about it.. do we want this? It would simply kill Ebay.. and a lot of other businesses.
Posted by: done@...   Posted on: 03/31/06 You are currently: a Guest | Members login | Terms of Use
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let the buyer beware? as long as users don't mind using search engines that  wessonjoe | 03/30/06
Are You Joking?  Mags100 | 03/30/06
But in the "bricks and mortar world" ...  brunoNYC | 03/30/06
It's not the same.  Narg | 03/30/06
I don't agree  deepee912 | 03/31/06
I agree AND disagree  zanadaugh | 03/31/06
Who's culpable?  jefmud | 03/30/06
Think About It This Way  thenewa2x | 03/30/06
Woops  thenewa2x | 03/30/06
Same on eBay  thomask112@... | 03/30/06
International Standards?  jsargent | 03/30/06
What if a different technique is used?  Hugh Jass | 03/30/06
Funny, Google already blocks ad keywords  NeverLift | 03/30/06
This will shut down the web.  jsargent | 03/30/06
shut down the web?  andyan@... | 03/31/06
Much too simplified  done@... | 03/31/06
So are we all guilty  rzs9wh | 04/02/06
Lets actually think about the implications..  done@... | 03/31/06
Google's a big lawbreaker, it SEEMS, or ...  Scotius | 03/31/06

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