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Commercial reasons
---The problem seems to be that MTV couldn't figure out how
too
sell enough commercials and liked the financial returns of a half
hour block of bad programming with all the tie-ins and fixed
blocks of commercials. Greed kills creativity.---

Greed was indeed at fault here. The way commercials are priced
is based on ratings and viewership. Nielsen ratings would only
register if someone kept their television on the same channel for
15 minutes. Since most music videos were shorter than 15
minutes, and since tastes are fickle, viewers were hopping in and
out of MTV, and not registering in the ratings. Lower ratings
meant lower ad rates. To compensate, MTV went to half hour
and hour long programs, rather than shorter music videos, in
the hopes that viewers would stick around long enough to
register in the ratings, resulting in higher rates for selling ads.
Posted by: tic swayback   Posted on: 01/06/06 You are currently: a Guest | Members login | Terms of Use
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Yikes!!!!!!  BlackDiamond | 01/05/06
my urge is...  Linux Geek | 01/05/06
How doies it feel to want for a life time and it never happens?  No_Ax_to_Grind | 01/05/06
No Ax  Shelendrea | 01/05/06
My urge is..  John Zern | 01/05/06
Linux Distros  bhartman36 | 01/06/06
Good luck with that one Bill  tic swayback | 01/05/06
Hehe, shoe is on the other foot!!  NonZealot | 01/05/06
Is "crushing dominance" enough for you?  tic swayback | 01/05/06
really big shoe  buddhistMonkey | 01/05/06
Thanks tic and buddhistMonkey  NonZealot | 01/06/06
I think your numbers are accurate  tic swayback | 01/06/06
MS collaborating with MTV?  techboy_z | 01/05/06
I'm old enough to remember  SkipNewarkDE | 01/05/06
Commercial reasons  tic swayback | 01/06/06
MTV : Music? ? Since When ?  Joe Frisco | 01/05/06
NO WAY!  Real World | 01/06/06
Who can say?  tic swayback | 01/06/06
I can say  Real World | 01/06/06
I'll never know  tic swayback | 01/06/06
Not to rain on the parade  Real World | 01/06/06
The market has power  tic swayback | 01/06/06
It was to be expected...  MacCanuck | 01/06/06
Dude, there's money changing hands.  DannyO_0x98 | 01/06/06

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