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I'm old enough to remember
.... when MTV was an innovative, respected, vibrant, and
energetic force in music. Coming home from school and
rushing to turn on the television to watch the latest videos was
an exciting part of my teen years. There were exciting visuals
and it was a great entertainment form in its infancy.

MTV lost its way in the 90's. Now it has become a company that
peddles in self-involved pretentious twenty-somethings drama
queens, with all the permutations of the not-so-Real World. It
flaunts the ridiculous and absurd lifestyles of the rich and
farmous (for the moment in MTV Cribs). It has some stupid
show that rips off American Idol which ripped off Star Search. It
has a lame-ass Candid Camera rip-off hosted by Demi Moore's
husband. The thing has become junk, having little to do with
music, or the music industry, save the name and total request.
Horrible state of affairs.

I remember when MTV and music were this synergistic force in
marketing and showcasing music. Sure, some bands
complained that the visual media was hurting pure music - you
had to be photogenic as well as musical. Yet some bands simply
thrived... Talking Heads made incredibly innovative videos and
were musically respected on top of it. REM's "Losing My
Religion" is still one of the best videos ever. Peter Gabriel did
some amazing stuff with the medium. Back then MTV was a
marketing force, but there was some real flashes of innovation,
art, and creativity.

The problem seems to be that MTV couldn't figure out how too
sell enough commercials and liked the financial returns of a half
hour block of bad programming with all the tie-ins and fixed
blocks of commercials. Greed kills creativity.

Microsoft, unfortunately is more than a decade and a half too
late. MTV has become irrelevent in the world of music.
Posted by: SkipNewarkDE   Posted on: 01/05/06 You are currently: a Guest | Members login | Terms of Use
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Yikes!!!!!!  BlackDiamond | 01/05/06
my urge is...  Linux Geek | 01/05/06
How doies it feel to want for a life time and it never happens?  No_Ax_to_Grind | 01/05/06
No Ax  Shelendrea | 01/05/06
My urge is..  John Zern | 01/05/06
Linux Distros  bhartman36 | 01/06/06
Good luck with that one Bill  tic swayback | 01/05/06
Hehe, shoe is on the other foot!!  NonZealot | 01/05/06
Is "crushing dominance" enough for you?  tic swayback | 01/05/06
really big shoe  buddhistMonkey | 01/05/06
Thanks tic and buddhistMonkey  NonZealot | 01/06/06
I think your numbers are accurate  tic swayback | 01/06/06
MS collaborating with MTV?  techboy_z | 01/05/06
I'm old enough to remember  SkipNewarkDE | 01/05/06
Commercial reasons  tic swayback | 01/06/06
MTV : Music? ? Since When ?  Joe Frisco | 01/05/06
NO WAY!  Real World | 01/06/06
Who can say?  tic swayback | 01/06/06
I can say  Real World | 01/06/06
I'll never know  tic swayback | 01/06/06
Not to rain on the parade  Real World | 01/06/06
The market has power  tic swayback | 01/06/06
It was to be expected...  MacCanuck | 01/06/06
Dude, there's money changing hands.  DannyO_0x98 | 01/06/06

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