Tempted by blogs, spam becomes 'splog'

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some thoughts on duplicate content

This is an interesting addendum to this topic. How does Google determine which site is the dupe and which is the original?

Two factors are a big part of this process (because Google is less than forthcoming about its own criteria for obvious reasons, we must make inferences).

1. As was stated above, a page with a greater number of inbound links is likely to be an "authority" site - therefore, he who has the most links wins.

2. The age of the site is almost certainly a major factor in distinguishing dupe from original content. If both sites have the same number of (presumably "good") inbound links, the older site will be granted better rankings. This was intended to make life difficult for spammers who create disposable domains and scrape another site's content.

(#2 is good for SEMs to keep in mind if you are competing for rankings with an older site who steals your content!)

Posted by: Stegosaurus Cowboy   Posted on: 10/21/05 You are currently: a Guest | Members login | Terms of Use

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