Tempted by blogs, spam becomes 'splog'

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Googlewashing

"People querying the well-known bloggers' names in blog search engines, and people who track these bloggers and their write-ups via services like PubSub, Technorati and Feedster, then received feeds to the fake blogs, jamming RSS readers with useless links, Wyman said."

It's worse than that, a fake copy of a blog can 'wash' the real blog completely from the search results:

http://www.nigeljohnstone.com/archives/2005/10/302_hijack_of_g.html

(Thats not a 302 hijack, I misunderstood what they'd done when I wrote that comment) DarkSeoTeam took a copy of Matts Cutt's (Google engineer) blog, and made the copy rank better, causing Matts real blog to disappear completely from the search result.
Google doesn't want to show the same text more than once, so they hide duplicates lower in the listing now, so if the splogger makes a copy with lots of imbound links, the real site disappear from search results and is replaced by the clone.

Posted by: Nigel Johnstone   Posted on: 10/20/05 You are currently: a Guest | Members login | Terms of Use

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