As the Mac turns 20, has the PC caught up?

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Clarification; IDG; other fun

You're correct in that technically CNET bought the ZDNet Website. Or it would appear. However, this article somewhat muddies the waters about who actually purchased what, and who's doing what for whom and for how long:

http://www.internetnews.com/bus-news/article.php/567721

As the article points out, Ziff-Davis had a two-year contract (from 2001) to produce CNET's single print publication, the venerable 'Computer Shopper' and apparently much of CNET's content for this Website (at least through last year) was coming from Ziff-Davis' stable of writers. I'm not sure now if ZD is still doing 'Computer Shopper' for CNET. However, at least through sometime last year, if you wanted to advertise in any CNET or Ziff-Davis print publication, you had to do it on a Mac.

Now, on to the Big Cheese of the magazine publishing industry, IDG (300 magazines and newspapers). Here's a job description for a position in one of their publishing groups:

"CXO Media is looking for a Sr. Graphic Designer to join our highly collaborative editorial design group. Responsibilities include magazine layout, directing photographers and illustrators and creating infographics for CXO's publications. The ideal candidate will possess 5+ years of design experience in an editorial environment. Candidates should have a strong editorial design portfolio, a degree in graphic design, proficiency with QuarkXPress, Photoshop and Illustrator, experience working with photographers and illustrators and a firm understanding of typography and digital pre-press in a Mac environment. CXO Media produces CIO and CSO magazines."

You can bet that this is a pretty typical job description for any of IDG's creative/production divisions.

Are we beginning to see a pattern yet?

Here's some fun claims from http://home.earthlink.net/~rhodyman/mac.html. I personally can't verify these claims, but the author has a backing URL here and there, and a few of these I've heard before this mention:

"Macs Niche In The Wintel World

Here are some of the things created on Macintosh for the Windows/Intel World:

* The Win95 logo was created with FreeHand on a Macintosh.

* IBM's Aptiva point-of-purchase materials and the boxes they ship in.

* IBM office building in Victoria, BC, Canada was designed on a Mac.

* Intel's Flying Pentium Ads (rendered with Electric Image) Electric Image's URL: http://stingray.cac.psu.edu/~eias/3Where.html

* The graphics for Sun Microsystems web site.

* The graphics for Microsoft Network.

* IBM's print advertising.

* Gateway 2000's print advertising.

* Dell Computer's print advertising.

* Midwest Micro's print advertising.

* Outdoor advertising for Microsoft Magazine.

* Print advertising and materials for Microsoft.

* Windows95 packaging.

* Advertising for Microsoft in Sweden.

* Italian advertising campaign for Win95

* PC Magazine.

* PC World magazine.

* Windows Magazine.

* Windows Sources magazine.

* Computer Shopper magazine.

* Next Magazine.

* Visual Basic Magazine.

* The weekly Microsoft internal newsletter MicroNews.

* Many television spots are edited with Avid (a Mac based digital video system), including the IBM and Microsoft spots.

* Avid's URL:

* The multimedia for the Windows 95 launch was controlled by Dataton Trax, software that runs on a Mac."

Posted by: Yen_z   Posted on: 01/22/04 You are currently: a Guest | Members login | Terms of Use

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