Customers cool on subscription software

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Customers don't buy into "no benefit" contracts.

Of course subscription software is more desired by the vendor than by the customer. Of course the customers are not "warming up to it". In fact, they are actively resisting it... and who can blame them? Software Subscriptions offer a huge monetary windfall to the vendor, and nothing but a huge ongoing unsupportable debt to the customer.

It's simply bad business. Your company becomes dependent upon a single external entity which does not share your goals. You work at cross-purposes: you to maximize your company's profits, they to maximize their own.

If they wring you dry in the process, they don't care... but you should. To place your company's fate in the hands of a single vendor is unthinkable. It would certainly be the worst case of negligent governance which I have ever reviewed.

Given that, is it really any wonder that customers are resisting this latest "give-me, give-me, give-me" squeeze by the software vendors?

Regards,
Jon

Posted by: JonathonDoe   Posted on: 10/20/04 You are currently: a Guest | Members login | Terms of Use

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