Customers cool on subscription software

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Subscription model will increase revenues ...

and drive customers towards free software. Its a double edged sword. It will prove a gold mine for companies with top flight software and top flight service to go with it. People WILL pay for quality and the subscription model lends itself to knockout turnkey software solutions. If making a payment at regular intervals solves a problem in a cost effective way, there will be takers. In fact their are plenty of people who will pay a premium to someone who will take over complete ownership of a specific headache. And this is what this is all about.

However, there will be software vendors with mediocre products that try to push this thing down their customer's throats and they could end very quickly without customers as a result. This trend will thus very likely contribute significantly to the current ISV shakeout.

Posted by: George Mitchell   Posted on: 10/19/04 You are currently: a Guest | Members login | Terms of Use

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