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Change the process - collect ideas that management is waiting to here
The funadamental problem with all grassroots innovation activity is that people are working on ideas that management does not particularly want to know about. Submitting a wonderful new marketing opportunity, just after the budget has been spent, is a recipe for unhappiness for everyone - management and the idea submitter.

Our research has found that you need to coincide idea collection with the business objectives - and followed the directed ideation - or event-based approach. This generates 30x more high immpact ideas that get implemented - and make a 1,000 % ROI over two years to boot. That is a ton better than a lovely suggestion box, where employees can gripe that no one is listening to them.
Posted by: mark_turrell   Posted on: 05/08/05 You are currently: a Guest | Members login | Terms of Use
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Innovation  coffeenite | 05/04/05
Innovation according to Microsoft  nucrash | 05/04/05
More  Roger Ramjet | 05/05/05
And yet. It does work.  No_Ax_to_Grind | 05/05/05
Not the point he was trying to make  voska | 05/05/05
Idea Management  Roger Ramjet | 05/05/05
something different  roberts_bit | 05/05/05
Knowledge Management is not Idea Management  mark_turrell | 05/08/05
Idea/concept management  roberts_bit | 05/05/05
If I chant the word "innovate" 7 times...  Anton Philidor | 05/05/05
Bah, sounds like a re-heat of "Quality Circles".  No_Ax_to_Grind | 05/05/05
Submission is easy - evaluation and implementation are the hard ones  mark_turrell | 05/08/05
Change the process - collect ideas that management is waiting to here  mark_turrell | 05/08/05

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