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Consumer are actually quite smart
The RIAA and Hollywood can and will tinker with DRM, trying to
push it as far as possible. However, if current music download
business is any indication, consumers can clearly see and
decide. Music rental has been around for three years (remember
Harmony, PressPlay... now Napster). Very tight DRM = no
consumer success. In the other corner, Apple's iTunes Music
Store (iTMS). Very liberal DRM = quarter billiion (with a 'B') songs
sold / dollars of revenue.

If Apple ever tries to tighten DRM, consumers wold abandon it. If
Napster et al. ever decide to loosen theirs, they might stand a
chance aginst Apple. As it is, not bloody likely.

We buy music in order to keep listening to it for the remainder
of our lives (30+, 40+, 50+ years, depending on our age...). Will
Napster be around that long??? Again, definitely not bloody
likely. The moment Napster folds, there goes my precious music
collection from my youth, my best years...

DRM will ultimately be controlled by the consumer.
Posted by: Predrag Vasic   Posted on: 02/16/05 You are currently: a Guest | Members login | Terms of Use
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More than one way to skin a cat  Squawkbox | 02/15/05
Disproves...  rapson | 02/15/05
not really  jdahs@... | 02/15/05
While iTunes proves they will....So I guess in the long  Laff | 02/15/05
Incredible....  Hard Cider | 02/15/05
250 million reasons you're wrong  tic swayback | 02/16/05
250 million reasons he might be (partially) right  Predrag Vasic | 02/16/05
Agreed, but he's still wrong  tic swayback | 02/16/05
Nothing new...slow news day?  zijiang | 02/15/05
Everything old is new again....:)  Laff | 02/15/05
Copy Protection WILL NEVER WORK  Mectron | 02/15/05
This is what they're talking about.  Letophoro | 02/15/05
Did you read that article?  voska | 02/16/05
Yes, I did.  Letophoro | 02/16/05
Have you tried allofmp3.com?  Martin Marvinski | 02/17/05
An interesting alternative  tic swayback | 02/17/05
One more opportunity to convict criminals !  realitycheck101 | 02/15/05
Don't know how they will be caught...nor do I know if  Laff | 02/15/05
Greetings Jim, I know how they will be caught  Squawkbox | 02/16/05
Amazing how much power an organization can get  Laff | 02/16/05
Troll troll troll again  voska | 02/16/05
More tricks to block YOUR rights  mad.mutt | 02/15/05
Consumer are actually quite smart  Predrag Vasic | 02/16/05
Next step...Ban "analog out"?  toadlife | 02/15/05
Might be Napsters Saviour...  Nigel Johnstone | 02/16/05
Screws the rental business...for now  AC_MA | 02/16/05
Going after the wrong targets  tic swayback | 02/16/05
It would be next to impossible to go selectively after the right ones...  Predrag Vasic | 02/16/05
That's why they need a new business strategy  tic swayback | 02/16/05
Downloaded Songs  PillBuster | 02/16/05
Here you go  Letophoro | 02/16/05
Broken Record  Roger Ramjet | 02/16/05
I've got mine organized  voska | 02/16/05
Isn't it like $15 a month? Not owned and "IF" economic  Laff | 02/16/05
Personally I prefer Napster.  voska | 02/16/05
Hmmmm maybe it's my age, but I already know the  Laff | 02/16/05
I look at it like paying the cable bill  voska | 02/17/05
Video versus audio  tic swayback | 02/17/05
I have a dish and as far as I can tell NO...I think  Laff | 02/17/05
Multiple choice test...  gfeier | 02/16/05
DRM is lousy  RIAAsucks | 02/16/05
DISGUSTING!!!  Protector | 02/16/05
If you want fairness but be legal with little red tape use Magnatune  GreatInca | 02/16/05

What do you think?

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