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Quite right, but...
Let's turn this on it's head. Let's suppose Oracle buys the word "Microsoft". Now every search that may have the word "Microsoft" in it gets lots of Oracle results - and all the side banner ads are Oracle.

Every time someone searches for SQL Server, there are 10 links to various Oracle products. Say Oracle start offering Open Office - and for every search for Microsoft Office, there are 10, 20 or 30 links to "free" Open Office. Search for "Windows"? The top 50 results are all for Oracle's Linux.

Suppose this becomes common amongst search engines and Oracle buys the Microsoft keyword at all of them. Suppose they also buy access to their own words to stop similar tactics...

I'm thinking Google may get very rich selling companies their own trademarked words.

Starting to get the picture?
Posted by: Fred Fredrickson   Posted on: 02/06/05 You are currently: a Guest | Members login | Terms of Use

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Right on!  OmarHash | 02/04/05
No, Google owns their service, they can make recomendations.  DonnieBoy | 02/06/05
I think it's more complex than that  Fred Fredrickson | 02/06/05
No, it is just that simple. Travel agents do it all the time.  DonnieBoy | 02/06/05
The French  rcark01 | 02/04/05
Bizarre  John Carroll ZDNet Moderator | 02/04/05
missing the point  Joe Blow_z | 02/04/05
makes sense  hipparchus2000 | 02/05/05
it has everything to do with the sidebars and ads  zijiang | 02/05/05
No, you miss the point, they can not control all uses of their name.  DonnieBoy | 02/06/05
Yes, that would be  Fred Fredrickson | 02/06/05
Good points...  John Carroll ZDNet Moderator | 02/06/05
Ah, the French  James T. Kirk | 02/04/05
Bad decision  Nigel Johnstone | 02/05/05
I wonder  Nigel Johnstone | 02/05/05
Well, in any case, you can not stop people from making recommendations  DonnieBoy | 02/06/05
Quite right, but...  Fred Fredrickson | 02/06/05
Google does not sell the actual search results, adds are clearly marked  DonnieBoy | 02/06/05
Someday  cardinal33 | 02/05/05
but the trees  hipparchus2000 | 02/05/05
I call a travel agent asking about a resort, and they recommend another  DonnieBoy | 02/06/05
No, it's not about free speech  Timothy (TRiG) | 07/07/09

What do you think?

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