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Yes, that would be
But it's not what the issue is about. It's about Google selling access to trademarks.

Suppose Google sell access to the word "Microsoft" to my PC software company, "Fredstuff Inc.". I am now effectively using a large "Microsoft" sign on the front of my (virtual) shop to drawn customers. Microsoft has not sanctioned the use of their name, yet Google has sold it to me.

If Google want "Microsoft" searches to include links to "Fredstuff" because users find that useful, then fine, but they can't sell access, that is trading on Microsoft's trademark.
Posted by: Fred Fredrickson   Posted on: 02/06/05 You are currently: a Guest | Members login | Terms of Use
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Right on!  OmarHash | 02/04/05
No, Google owns their service, they can make recomendations.  DonnieBoy | 02/06/05
I think it's more complex than that  Fred Fredrickson | 02/06/05
No, it is just that simple. Travel agents do it all the time.  DonnieBoy | 02/06/05
The French  rcark01 | 02/04/05
Bizarre  John Carroll ZDNet Moderator | 02/04/05
missing the point  Joe Blow_z | 02/04/05
makes sense  hipparchus2000 | 02/05/05
it has everything to do with the sidebars and ads  zijiang | 02/05/05
No, you miss the point, they can not control all uses of their name.  DonnieBoy | 02/06/05
Yes, that would be  Fred Fredrickson | 02/06/05
Good points...  John Carroll ZDNet Moderator | 02/06/05
Ah, the French  James T. Kirk | 02/04/05
Bad decision  Nigel Johnstone | 02/05/05
I wonder  Nigel Johnstone | 02/05/05
Well, in any case, you can not stop people from making recommendations  DonnieBoy | 02/06/05
Quite right, but...  Fred Fredrickson | 02/06/05
Google does not sell the actual search results, adds are clearly marked  DonnieBoy | 02/06/05
Someday  cardinal33 | 02/05/05
but the trees  hipparchus2000 | 02/05/05
I call a travel agent asking about a resort, and they recommend another  DonnieBoy | 02/06/05
No, it's not about free speech  Timothy (TRiG) | 07/07/09

What do you think?

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