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There is too much of focus on advertising and seller--not enough on the buyer.
Success in commerce is in matching the buyer's needs with seller's wares. Internet being a symmetrical medium (both buyers and sellers have equal facility to talk and listen) has best chance to make it most efficient (use least overall resources to maximize customer and seller satisfaction over time) but facilities for buyers are still lagging behind.
To a buyer the following would be of great help:
1 Frank and factual rating / feedback by the previous real buyers & users.
2 The rating / feedback may relate to products, services, post-sale support, dealers, sellers, manufacturers etc.
3 Ancillary services: The purchase of any product or service requires some ancillary products and services. It is helpful to the buyer and sellers to know what they are and how to get them economically based on relevance and value--not sales drive alone.
Not-invented-at-Google and not much in vogue elsewhere but Google will benefit most going far ahead of Overture Services.
Putcha V. Narasimham
putchavn@yahoo.com pvn@hyd.cmc.net.in - Posted by: pvn Posted on: 01/30/05 You are currently: a Guest | Members login | Terms of Use
Help Buyers Too!
pvn | 01/30/05
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