Why blogging matters to your business and your IT

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Does every company really have anything worth saying?

I can't help but look back a few years when Fortune Magazine put out a long story about how EVERY business simply had to have a web site. Predictions for not doing so went from "no one will know you exist to you may as well close yoiur doors now".

Not much later ABC News jumped in with both feet and spent $10 million (yes $10 million) to build a news web site. Not much further down the road those spending this money were unemployed, why? Because it added nothing to the bottom line for ABC.

So again we have a pundit telling us we (businesses) must jump on the newest band wagon or face untold dire results. Do I believe it? Not for a second. These pundits simply fail to realize the vast majority DO NOT live in an internet centric world. Of those that do, blogs and/or their readers are an even smaller percentage.

And then to top it off, this also assumes the person blogging has something of value to say, and can articulate it in a manner others can accept and understand. Contray to this pundit's belief, not everyone is cut out to be a writer.

I can see it now: "Hey ya'll, this here is Bobby Joe down at the XYZ saw mill, just thought I best let everyone in the world know I sharpened the blade on the big old saw this morning. Course it'll be dull by the time you read this and I'll have to do it again. Dang it, I hate sharping that stupid saw. Reminds me of the time my mother-in-law came for a visit and ... blah, blah, blah."

Oh yeah, I can hardly wait......

Posted by: No_Ax_to_Grind   Posted on: 01/19/05 You are currently: a Guest | Members login | Terms of Use

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