Microsoft aims to be one of 'top two' in Web advertising

TalkBack 1 of 2:

Next »

• Thread View
• Flat View

Online Advertising is a wiser investment now more than ever

When compared to traditional advertising it becomes obvious the objective of marketing.

Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer.

It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.

So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers?

If there is a replacement for advertising, online or offline, then maybe.

Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?

Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.

Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.

Online Advertising with FreeKii.com served over 40 million ads in 2008.

Posted by: Online_Advertising   Posted on: 04/04/09  (Edited: 04/04/2009 @ 12:14) You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Building the Virtualized Enterprise with VMware Infrastructure VMware VMware virtualization software has been adopted by over 120,000 enterprise ... Download Now
• Three Steps You Need to Know to Stop Data Loss Varonis Sensitive data exposed to misuse or loss... it is the stuff of nightmares ... Download Now
• The Impact of Virtualization Software on Operating Environments VMware Today's use of virtualization technology allows IT professionals to ... Download Now