Amazon to debut Kindle e-book reader Monday

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Amazon's re-entry - another black eye coming?

For a company supposedly customer-focused, Amazon as been anything but that with ebooks. When they pulled out of ebooks last year, they did do very quietly, deleting tens of thousands of ebook bookshelves its customers had accumulated, shelves Amazon had led customers to think were their backup for their ebook investments. Then, when Amazon's Mobipocket servers went down for ten days in August, Amazon said nothing to customers, letting them silently try to figure out what happened -- all the while unable to download the ebooks they purchased. Amazon's given the industry a black eye a few times. It seems their device is a "business opportunity" to be the ebook version of Apple iTunes/iPod. PDAs are backlit, often have paperback sized screens, have touch screens, phones, and use several ebook formats, plus they have color. The ebook world and the whole digital media world needs to re-focus on the end customer first. Customers don't want their ebooks "laid off" again the next time Amazon doesn't like their latest program's profitability

Posted by: bob_livolsi@...   Posted on: 11/17/07 You are currently: a Guest | Members login | Terms of Use

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