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NBC has more to lose
Apple will lose a few TV shows from their selection. NBC, meanwhile, will lose their whole online revenue stream. Their alternate way of selling their shows (their own custom web service) is hopeless in the short or medium-term.

Even long-term, Apple has a very powerful integrated-stack strategy (software, web service, content), in addition to current market dominance, that NBC will never match. Even if NBC ponied up a great web service and a top-quality media player a la iTunes, people want a one-stop-shop for media, they don't want to go to each vendor's web site. They don't want to play media from one vendor in one player, and media from other vendors in another player. And they certainly don't want more DRM and higher prices!

As the article says, NBC's only chance is that this act will cause others to see Apple as vulnerable and do the same thing that NBC is doing. But I doubt others will follow along, because there is no viable Apple alternative to go to.

It's going to be a very tough road for NBC. I guess the example of the record companies wasn't enough for them. I wonder when entertainment executives are going to get brain one and realize that DRM is hopeless and the only way to make money is to provide a lot of innovative entertainment in a convenient, friendly, low-cost vehicle?
Posted by: buzzl   Posted on: 08/31/07 You are currently: a Guest | Members login | Terms of Use
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Apple is the future  People | 08/31/07
Have they missed?  GuidingLight | 08/31/07
AppleTV  People | 08/31/07
But the point you are missing  GuidingLight | 09/02/07
Nor is there much of a future for TV...  Laff | 09/04/07
NBC has more to lose  buzzl | 08/31/07
Message has been deleted.  FSB | 08/31/07
Are you for real?  7stringdude | 09/01/07
Did you hear the whistle of the wind ....  ShadeTree | 09/01/07
Boy do I feel dumb  7stringdude | 09/01/07
Is that you Reverend? (nt)  GuidingLight | 09/02/07
Waaaaahhhhh!  BitTwiddler | 08/31/07
they havent?  doh123 | 09/01/07
Then it's a wonder it survives...  BitTwiddler | 09/02/07
NBC accounts for 40 percent  GuidingLight | 09/02/07
Not for long...heh heh heh  Laff | 09/04/07
This is part of what content providers FEAR....  Laff | 09/04/07
You got any data to back this up?  UserLand | 09/05/07
Market in its infancy  No_Ax_to_Grind | 09/01/07
I understand what you are saying, but?  7stringdude | 09/01/07
That sword cuts both ways  frgough | 09/01/07
The market is the market for iPods.  Anton Philidor | 09/03/07
KISS......  Laff | 09/04/07
Silly Zucker  yyuko@... | 09/01/07
No haggle pricing.  frgough | 09/01/07
Re: No Haggle Pricing  yyuko@... | 09/01/07
No Hassle Pricing  buddhistMonkey | 09/03/07
I think $1.99 per show is too high for a series  Osiramon@... | 09/01/07
desperately seeking the perfect distribution method  Non-Zealand | 09/01/07
Apple should share iPod profits with content providers! When  raycote | 09/01/07
All movies at the multiplex cost the same.  Anton Philidor | 09/03/07
I have paid different prices at different times.  osreinstall | 09/04/07
I don't think so.....  Laff | 09/04/07
Laff I don't think they have much choice in the matter.  osreinstall | 09/04/07
Not so fast there...  UserLand | 09/04/07
So MS cannot fix this?  osreinstall | 09/04/07
IP is king?  Laff | 09/05/07
It sure is Loki  osreinstall | 09/05/07
MS can't fix this.  UserLand | 09/05/07
Takes a few tries but they will have some marketshare.  osreinstall | 09/05/07
Apple is THE CAN, NBC is THE SOUP....  Feldwebel Wolfenstool | 09/04/07
Interesting.....  Laff | 09/04/07
Actually, NBC is...  UserLand | 09/05/07
NBC Is Deluded  sah42 | 09/04/07
A BAD monopoly RAISES prices!  kd5auq | 09/04/07
Heroes and The Office  Middle_Age_Man | 09/04/07

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