New ads jar some YouTube fans

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All a Matter of Perspective (Opinion?)

Back during the long distance carrier wars of the '90s, the carriers discovered they were spending millions of dollars on advertising and only swaying something like 1% of the subscribers. And most of that 1% were just changing for the rebates and free service and leaving for new freebies when their current ones expired.

Ever notice there are few commercials for Coke and Pepsi anymore? They discovered that most people are either a rabid Coke drinker or rabid Pepsi drinker unlikley to switch brands. The remainder just drank what was put in front of them.

I will agree that advertising will serve as an introduction to a new product. But for established products it has diminishing return. I for one tend to listen to what my friends are buying and form an opinion based on their eperiences.

My opinion is that the model of paying for everything by way of advertising is flawed. Commercial radio and TV are crap now because their customers are now the advertisers and no longer the audience. Some news websites have gotten so cluttered with advertising they are unreadable.

Posted by: 7mgte   Posted on: 08/23/07 You are currently: a Guest | Members login | Terms of Use

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