New ads jar some YouTube fans

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However, they do it for a reason

and that reason is that it WORKS. We may THINK it doesn't, and for that matter we may THINK we aren't affected by them - bu that is not the case. It has been tested over and over - stop the ads, and sales drop. Run a really good ad, and sales go up.

Even if an ad does nothing more than put the company name into your consciousness, it has a value (to them). When you are in a store looking at a choice of 2 or 3 similar products - you tend to buy the one you've HEARD of. Even if you aren't conscious of the effect, this gives you a 'comfort level' you don't have with the unadvertised alternative.

Another effect (and this is a strange one) is that seeing an ad for a product you have ALREADY purchased ALSO gives you a comfort level that you have 'made the right choice' - and many even identify (slightly) with the products they choose to the point of defending them. If you doubt that - just look at the TalkBacks about Operating Systems sometime Or recall how you fell when 'your' brand of pickles or toilet paper disappears off the shelves....

In short - it DOES work - just not as directly as you might expect - it basically tilts the playing field enough to be worth doing - whatever the reaction you PERSONALLY have to the ad. (unless it is SO annoying that you actually remember NOT to buy their products - and can tell which products are from the same outfit!)

Posted by: Freebird54   Posted on: 08/23/07 You are currently: a Guest | Members login | Terms of Use

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