Newspapers want Google News' quarter

TalkBack 16 of 23:

Next »

« Previous

• Thread View
• Flat View

Regarding advertising

The paper(s) could broaden the advertising reach of their clients or they could set up something to prevent the search engines for indexing their site/content via a robots.txt file. I described the robots.txt file in the [url=http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=34096&messageID=627334&start=-9978] How much of the content on the news sites is AP?[/url] post, which would effectively stop search engines from indexing some or all of the content (depending on the directories that they have been place in and if the content is managed through a database).

The papers have several options as per advertising revenues generation, though. They could just place static advertisements (banners, etc.) or they could use a ad server (for example [url=http://www.openads.org/]OpenAds[/url] or another similar (commercial) product and constrain access to pages via geotracking technologies (an example being the [url=http://www.maxmind.com/app/city]city database[/url] form [url=http://www.maxmind.com/]MaxMind[/url]). There is a chance that they have not evaluated these options yet.

As per charging rates, they could have 2 tiers pricing model (paper, on-line), which exists on several other publications (newspapers). I have not followed what the deltas in price (if any) or if it is purely an opt-in type deal (as in? I want to advertise via the Web rather than just on paper/physical media?). The retailers that use the paper may also have their own web sites, which effectively are also being used to drive sales of products and services, yet Sam Zell probably is not thinking about that possibility (as it may not have any effect on the revenues generated from the publications).

Posted by: B.O.F.H.   Posted on: 05/23/07 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Open Standards Technologies Provide the Ingredients for Delivering Security Across the Papa Gino's Enterprise Dell Papa Gino's Holdings Corporation founded by the entrepreneur operates one ... Download Now
• Building the Virtualized Enterprise with VMware Iinfrastructure VMware VMware virtualization software has been adopted by over 120,000 enterprise ... Download Now
• Five Steps to Determine When to Virtualize YourServers VMware Server virtualization isn't just for big companies. Entry-level ... Download Now