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Things learned as witness for AFP vs Google
As an expert witness retained by AFP in their case against Google, I read this
article with great interest.

After more than 18 months of research in preparing testimony, a number of
things became clear.

-The knowledge of reader response, reaction, reading and overall legibility is still
in the formative stage.

-That the majority of internet news users are in for a quick hit more than 80
percent of the time.

-That, as in other media, proximity to the viewer and interest in the topic play a
key role in click-through.

-That the combination of headline and ?blurb? or intro (especially when
accompanied with a thumbnail image) is more than adequate for the majority of
viewers.

-That the visual content of a well chosen and cropped thumbnail is clear enough
for viewers to comprehend.

-That the ?click through? rate from Google News to the originating site is often
measured in tenths of a percent of overall viewers (Google and Poynter data).

-That a buffet of head-intro-image packages draws more eyeballs than headline
and extended story, even with visuals.

The question then arises, if the majority of viewers perceive enough benefit from
browsing the aggregating site without clicking through to the originating site, who
benefits?

Phil Nesbitt
Posted by: Phil Nesbitt   Posted on: 05/23/07 You are currently: a Guest | Members login | Terms of Use
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Newspapers want Google News' quarter  Loverock Davidson | 05/23/07
Maybe better, the news papers could give Google back pay for all of the  DonnieBoy | 05/23/07
LOL!  Loverock Davidson | 05/23/07
The world is changing, and, being in business a long time and not being  DonnieBoy | 05/23/07
Ignorant statement  K B | 05/23/07
Dinasaurs still roaming the earth  supercharlie | 05/23/07
Good point, and Google makes it SUPER simple for them to tell Google they  DonnieBoy | 05/23/07
Is paper dying, or is it growing....  el1jones | 05/23/07
bloggers vs journalists  conspicuouschick | 05/23/07
Try the other way around, buddy  ejhonda | 05/23/07
Google stopped indexing their pages  frgough | 05/23/07
A better question is, how much traffic would the newspapers get if they  DonnieBoy | 05/23/07
With newspaper readership dropping, Sam Zell wants it to go lower?  B.O.F.H. | 05/23/07
subscriptions...  conspicuouschick | 05/23/07
RE: subscriptions  K B | 05/23/07
Regarding advertising  B.O.F.H. | 05/23/07
Lining the floor of the birdcage  whisperycat | 05/23/07
Anything of value?  shraven | 05/23/07
How much of the content on the news sites is AP?  B.O.F.H. | 05/23/07
Card Catalogs  mighetto | 05/23/07
Things learned as witness for AFP vs Google  Phil Nesbitt | 05/23/07
Still, any way you slice it, this is fair sampling, AND, Google makes if  DonnieBoy | 05/23/07
Are the publications using anything to hinder the crawlers?  B.O.F.H. | 05/23/07

What do you think?

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