Google rises at Yahoo's expense

Branding and advertising software, not search quality.: I think that most people would not be able to distingush among search results from Google, Yahoo, MSN, et al without a logo on the page. Even if there is an identifiable quality difference, the effect is subtle and diffuse.

But Google has become a verb meaning search. That's branding.

And Google has provided better ways to advertise. That software difference is noticed by the intended audience.

Both Yahoo and Microsoft underestimated search as a vehicle for advertising, so they're trying to catch up. Yahoo is trying to keep people involved with their properties, an audience gained through more than search. With Google's predominance, that makes sense.

Yahoo is now in the difficult situation of having the narrative running against them. However well the company does, the results will be seen as not good enough.

That perception will be more significant than profits going forward, and... disemploying Mr. Semel would only confirm the narrative, not change it.

Google will have to plateau before any other company looks successful. And then its decline can occur quickly.; Posted by: Anton Philidor Posted on: 04/23/07 You are currently: a Guest | Members login | Terms of Use

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It's really pretty simple... BitTwiddler | 04/23/07

I look at it differently pmshah@... | 04/23/07

Google rises at Yahoo's expense Loverock Davidson | 04/23/07

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