Sources: Apple, EMI in deal, but Beatles not included

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Finally!

Executives at several rival record companies said they expected EMI to drop DRM but questioned whether EMI had done sufficient market research to justify the move.

"It's problematic," said one executive. "EMI haven't tested it enough so they don't know what the market reaction is going to be to open MP3s."

MP3s are an open audio format that allows digital music fans to share songs or albums with other listeners. The music industry has shunned the standard in favor of formats that require some form of copy protection.

How can EMI do any worse in sales if it does what its customers want, and provide all of its music (not just over 90%) free from copy protection? It is time for traditional media companies to ride the tide of Internet change: not try to erect walls in an effort to block it. These companies need to listen to their customers and innovate, innovate, innovate.

Posted by: P. Douglas   Posted on: 04/02/07 You are currently: a Guest | Members login | Terms of Use

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