Newspaper headlines lost in Web translation

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"Cute" Titles versus Informative Titles

This is not a new problem. As a professor trained in a Humanities field where "cute," witty titles are common, I quickly learned that such titles don't work well at all in scholarly databases where most users chose keywords for their searches. I'm convinced that one of my early papers never got cited because I used a title without informative words that would link the paper to its subject. I discovered that the solution is to have a "cute" title with an informative subtitle, but this option may not be possible for newspaper stories. Part of the problem is two conflicting goals: "cute" to get the readers' attention in the physical work and informative to make it possible for readers to retrieve the item from virtual cyberspace.

Posted by: rholley13   Posted on: 02/05/07 You are currently: a Guest | Members login | Terms of Use

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