Microsoft hurt by poor Live branding, analysts say

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Live! this and Live! that

I am turned off by any company that trumpets a brand that covers a number of different functions without being clear and up-front about why it's all name the same way. What is Live search? It's an internet search engine. Why couldn't they say that is what it is? What does it have to do with the other Live services? Live desktop search is a search engine after all, and Microsoft has a search engine built into Windows. What are they trying to do? Can't they improve what they already have? Why give it a different name?

I have a distinct impression Microsoft does not want to be specific and is just fishing to see what will hook the public.Frankly they are doing a very poor job of saying what their different Live services are, why they are good, and why they are similarly-named.There should be a definite relationship to a product line with the same name and as far as I see they are marketing different things under the same moniker.

Posted by: Insight Driver   Posted on: 01/29/07 You are currently: a Guest | Members login | Terms of Use

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