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Consequences of not doing this
A company must defend the usage of a trademark or lose its ownership. History is littered with examples of companies who lost a trademark because it became a generic term. Google? doesn't want to become the next escalator, mimeograh, or cola. Google has joined the fraternity already occupied by XEROX?, Spam?, Band-Aid?, and more.
Posted by: BruceWheelock@...   Posted on: 08/16/06 You are currently: a Guest | Members login | Terms of Use

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OMFG ... are they serious??  Henaway | 08/16/06
IBM lost PC the same way  nucrash | 08/17/06
Brand this:  HypnoToad | 08/16/06
Knockoffs...  jbroche18 | 08/16/06
Soft Drinks  m-nature | 08/17/06
Too big for it's britches?  el1jones | 08/16/06
"Googling"  oskjo | 08/16/06
Google needs to google itself a clue.  Mr. Roboto | 08/16/06
Xeroxing (NT)  flatliner | 08/16/06
Let's be evil...  brneyes@... | 08/16/06
Google variations...  Brett04_z | 08/16/06
Google Origins  holland21617 | 08/16/06
More Google Origins  net_runner | 08/17/06
It's a poor argument  Alleycat155 | 08/16/06
Exactly!  Tony Agudo | 08/17/06
Now hold on a minute !  The Reverend | 08/16/06
And don't forget the proclamation by the great pundit  Confused by religion | 08/16/06
Next lawsuit target:  tic swayback | 08/17/06
Terrible idea...  lawryll@... | 08/16/06
Great Idea lawryll  The Reverend | 08/16/06
Hmmmm Yahooing - has a nice rign to it! (NT)  dave95. | 08/16/06
What's This On My Taskbar?  TreetopAngel | 08/16/06
Too late, Google  flatliner | 08/16/06
Consequences of not doing this  BruceWheelock@... | 08/16/06
Yep, They have to protect it by law!  JuiceCAP | 08/17/06
Apple and Google losing the plot?  the_seb | 08/17/06
Microsoft did try...  Jkirk3279 | 08/28/06
The verb reflects Google's status  John L. Ries | 08/17/06
Apple here we come...  khorsia | 08/17/06
#1 form of advertising  stardreamer | 08/17/06
Too bad Google, you're already generic  Boot_Agnostic | 08/17/06
"Photocopying"  rlcantwell_z | 08/17/06
Too brand or not too Brand  chmatrix | 08/17/06
what Google SHOULD DO about 'googling'  Techno-Shaman | 08/17/06
Keep it up and people will start yahooing instead.  osreinstall | 08/17/06
Instant Messenger  davidsarmstrong | 08/17/06
You've got mail  davidsarmstrong | 08/17/06
What I Googled  BlackDiamond | 08/18/06
You guys do not understand...  jruing | 08/18/06
Google can't control people  Boot_Agnostic | 08/21/06

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