Social networks poised to shape Net's future

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Understanding social networks

Only by understanding the dynamics at play in online communities such as MySpace will advertisers be really able to leverage the power of online communities. In the Tipping Point the author talks about the different roles people play in society (Connectors, Mavens etc) and how critical it is to get your products to the right ones. Thanks to online digital societies such as MySpace and wireless operators companies can now profile and identify Connectors etc in their own online communities and target them for advertising. These people (Connectors etc) are the ones who will stimulate the adoption of a product by word-of-mouth - after all, the best recommendation for a product comes not from a pop-up banner but from someone you trust.

Posted by: rx_elgin   Posted on: 06/13/06 You are currently: a Guest | Members login | Terms of Use

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