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Why Bother with Browser until there is Universal Access

Google's business model relies on universal access to Web 2.0. Criminal business models attempt to restrict access and one of the tools of restriction is the browser. For example the iPhone limits access to Java applets which threatens Apple's ipod music distribution business and its QuickTime video player. Same is true with Microsoft's browser which if security settings are set as recommended will not support Java applets and was what the last US antitrust battle was all about.

If you look at TV broadcasting it is easier to understand. There is currently universal access to broadband TV and every community in the USA can get close to 100 channels via the less than 1Ghz bandwidth.

Many individuals over the age of 50 still use this bandwidth for TV and that bandwidth will (or should) be used for Web 2.0 via WiMax.

The < 1ghz spectrum currently is threatened to be withdrawn from public use by multi-national corporations who have vested interests in wireline (cable) and > 1ghz technology. They have lobbied for the < 1ghz spectrum to be privatized and Google has pointed out that there is a history of not using spectrum for decades when privatization happens owing to vested interest in other information distribution mechanisms.

These older users of the < 1ghz public wireless broadband are not ignorant of the Internet - in fact they built it - and organizations such as AARP are looking to save the < 1ghz spectrum as a dot.commons. Google is joining them to the tune of 5 billion plus which may be necessary to scare off the multi-nationals. This < 1ghz spectrum will remain public but a battle is necessary owing to corruption at the FCC and other agencies of the bush administration

I saw the future this weekend while boating at sea fair. We tried watching on a flat panel satilight tv, a regular tv, the web cast and by Internet video phone. This company called internetbroadcasting took the hi-def (i assume) transmission and in less than 20 seconds converted it to streaming video. Then another 20 seconds later it showed up on the video phone.

My point is that universal access yields opportunities for a business to get the word out when there is the maximum public interest. The boats had .com addresses. I and others saw that and went to things like formulaboat.com and discussed what we found there. We did that using mobile phone and Wimax and watched videos of the models of interest in between seafair events. Prior to access of the streaming video of an event we were obliged to watch an advertisement which WAS DIFFERENT than the advertisement showing on TV. On TV you do not have viewer history like you do on Web 2.0 and hence the message is not targeted well.

Universal Access is the plan at Google. It ensures that legitimate business models can generate profit while benefiting consumers by making them more informed regarding their purchases. It harms only illegitimate business models which rely at least in part on fooling the consumer into purchasing inferior or overpriced product.

Posted by: mighetto   Posted on: 08/06/07 You are currently: a Guest | Members login | Terms of Use

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