Ruling adds to confusion over legality of keywords

TalkBack 1 of 11:

Next »

• Thread View
• Flat View

Good News?

Eric Goldman thinks that "...this case is good news for search engine advertisers (and, as a result, search engines)..." but I'm not so sure it is such 'good news' for search engine users. The artificial manipulation of search results based on pre-arranged advertising (SEARCH SPAM) so reduces the usefulness of search engines. No longer can I count on relevant hits coming to the top of my search list..instead I get spoofed URLs (which use my search phrase as the name) but have nothing to do with what I was looking for.
If I search Google for "1978 MGB rocker panel" I will be amazed to find www.1978_MGB_rocker_panel.com come up in my search results. Unfortunately the site will have nothing to do with what I was interested in but will be advertising links.
"Search SPAM" is a scourge that renders Internet search engines useless and, knowing that there are malicious websites that only require you to visit the site to case you trouble, the spoofing of URLs in search results to trick people into visiting those sites is an added risk to the user. The whole practice of allowing 'keywords' to manipulate search results should be stopped.

Posted by: marbing@...   Posted on: 04/01/06 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Live Webcast: Activate Today! Realize ROI with Intel(r) vPro? Technology and LANDesk Intel Join the team from the Intel vPro Expert Center for an informative Webcast ... Download Now
• INNOV8 2.0: A Business Process Management Simulator IBM Innovate your business' process model, play against the market, compete ... Download Now
• Red Hat support, patches, updates with the interoperability of Novell Novell Get top-ranked Novell support for your Existing Red Hat Environment Download Now