Google employees win wireless patents

TalkBack 2 of 10:

Next »

« Previous

• Thread View
• Flat View

Google Secrets Revealed

If I visit an Adsense website from a search engine, the search query is in the referrer string.

So for example I search from MSN for 'white chocolate bunnies' and it takes me to a page of Easter Gifts, the Adsense guys can then pull out the referrer string and realize that you wanted 'white chocolate bunnies' and target that advert to that instead of generic easter bunnies.

Also if you have the referrer string, and you also have a copy of the page they came from and can target the shared properties of both the page they left and the page he's visiting and target the adverts better.

I wonder what Google are thinking? The goodwill they will lose from this far outweighs any benefit.

Posted by: Nigel Johnstone   Posted on: 03/27/06 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Why Isn't Server Virtualization Saving Us More? A Few Small Changes May Dramatically Increase Your Efficiency VMware Companies have rapidly adopted server virtualization over the past few ... Download Now
• The True Costs of Virtual Server Solutions VMware In an economic environment that is repeatedly heralding the message "do ... Download Now
• Open Standards Technologies Provide the Ingredients for Delivering Security Across the Papa Gino's Enterprise Dell Papa Gino's Holdings Corporation founded by the entrepreneur operates one ... Download Now