Microsoft looks beyond AOL

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"Google also is offering a $300 million credit that AOL can use to buy keyword-based ads from Google, and AOL will be able to sell all types of ads on Google sites and its publisher sites that display ads powered by the search giant. In addition, Google will help AOL better expose its content to Google's Web crawler."

Where is Google headed? Google is a very large, rapidly growing publically-owned corporation. Whether Larry and Sergey like it or not, their rather unique "do no evil" motto has morphed into the standard motto of virtually every large corporation, "maximize shareholder value". Google is "selling-out", which may be good for their bottom-line financials, but will most certainly make their search results much more "corporate" and much less "comprehensive". It's not really that important to have the most clever algorithms if your top results are "sold" to your business partners. I think over time, search will become less and less important to Google, because people will search out more interesting, relevant search sites (you know, more like Google used to be).

Posted by: ThomasAnderson   Posted on: 12/21/05 You are currently: a Guest | Members login | Terms of Use

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