A better way to count clicks?

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I think the next big thing

"the main supplier of figures to advertisers. Companies like Nielsen NetRatings rely on relatively small representative panels to estimate total traffic to a Web site. For example, it monitors roughly 20,000 people at home and 4,000 people at work to extrapolate figures."

Wow, thats the dumbest way to do it I can think of.

I'm currently trying (in my own little way):

1. Direct buying of adverts. I think the middlemen get too much of a cut, so I'm approaching suitable sites and offering them a CPM rate. I serve the banner from one of my boxes, so I know how many people saw it and from where and can check myself for fraud. So there's no ambiguity between publisher and advert buyer - we both have our Apache logs!

2. Companies like adbrite let you see the demographics of sites based on previous adverts they've served to those sites. Not an estimate, its calculated from Adbrites log files.
http://www.adbrite.com/mb/commerce/purchase_form.php?other_product_id=26356
I'm currently trying their Avnads to promote my adult search engine on various appropriate sites.

Posted by: Nigel Johnstone   Posted on: 12/19/05 You are currently: a Guest | Members login | Terms of Use

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