On The Insider: Britney's Bikini-Clad Top 10
BNET Business Network:
BNET
TechRepublic
ZDNet
TalkBack 3 of 6:
Next »
« Previous
they are just selling off the name
Since people sort of know the name "Prodigy" in relation to accessing the internet -- same way you remember defunct "Eastern Airlines" for flying -- they will sell the name to someone who thinks they can use it. They don't need it anymore. It's a garage sale. They said they will sell it to an Asian investor -- probably because no U.S. business would touch it.

Some people still do use the Prodigy service (but it's really SBC underneath), but then some people also still use CompuServe (which is really just AOL rebranded). People get stuck with their e-mail addresses and don't want to change. SBC will tout this user "loyalty" as proof that the brand has great characteristics. But all it shows is there are people who still don't want to join the 21st century. happy
Posted by: ChazzMatt   Posted on: 12/12/05 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

I must be out of the loop  johnay | 12/09/05
Who would pay for a neglected company?  balsover | 12/12/05
they are just selling off the name  ChazzMatt | 12/12/05
Prodigy dosen't exist ....  An_Axe_to_Grind | 12/12/05
errors in this story  ChazzMatt | 12/12/05
Prodigy for Sale  lgey | 12/12/05

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

advertisement
advertisement

SmartPlanet

Click Here