HP to ramp up digital printing offering

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I can explain

Ax, HP is referring to traditional printing presses when they imply "non-digital" printing. Most printing workflows employ older photolithographic techniques at some point to get an image from computer to the page. It's not digital all the way. In essence, HP wants us folks in the graphic arts to replace our imagesetters/platemakers and printing presses with a shiny new HP color laser or large-format inkjet. The main obstacles: digital printing in many cases can't match the quality of traditional printers, and "analog" printing is cheaper per page in large press runs. For example, while my Epson inkjet or HP color LaserJet does impressive work on the right paper, you'd spend the rest of your life trying to do a 500,000 press run on it and match the quality of my Heidelberg Speedmaster 4-color printing press. The cost per page would be orders of magnitude more expensive than the "analog" cost as well.

Posted by: UserLand   Posted on: 03/12/08 You are currently: a Guest | Members login | Terms of Use

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