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Sales and marketing cut
Awhile ago Apple started an ad campaign that it hoped would increase their share of the market beyond 2%-3%. At the time, I remember reading a quote saying that Macs needed a substantially higher share to assure the line could continue profitably.

I wanted them to succeed. Apple's example improves both hardware and software design.

But if they're laying off sales and marketing people, does that mean that they're giving up the effort?

Is it possible that they had to give up because they're splitting the ani-Microsoft market with Linux? And Linux prevented them from getting the gain they needed?

This article doesn't go into what's happening with Apple's strategy for Macs, but if my speculation that Linux is damaging Apple is true, then I think those with authority over the direction of Linux should respond by finding a way to avoid competing with Apple.
I don't know what that way would be, but the search should start.
Posted by: Anton Philidor   Posted on: 05/06/04 You are currently: a Guest | Members login | Terms of Use
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Sales and marketing cut  Anton Philidor | 05/06/04
Linux and Mac users are on opposite ends  george_ou | 05/06/04
Marketing has always been Apple's weakness  j.m.galvin | 05/07/04
Apple's nickel and dime approach  Anton Philidor | 05/07/04
No and Yes  j.m.galvin | 05/07/04
Thank you.  Anton Philidor | 05/07/04
Question: if a COMPANY wants out of MS and does not do video/graphics ...  Vily Clay | 05/06/04
OK Vily, I'll bite  Fred Fredrickson | 05/06/04
If what Apple is doing is so good ? then why it came down to 3%?  Vily Clay | 05/06/04
Mostly because....  mlindl | 05/07/04
If the market is doubling, yes.  Anton Philidor | 05/07/04
You are partly correct  j.m.galvin | 05/07/04
Pretty simple  Fred Fredrickson | 05/07/04
... and you?  Vily Clay | 05/07/04
Take out Apple and replace with Dell, HP or MS  mlindl | 05/08/04
I wish you would pay attention ?  Vily Clay | 05/08/04
Then someone screwed up.  Rick_K | 05/11/04
Thus, you admitted Mac does not worse its money too. Questions? (NT)  Vily Clay | 05/11/04
Apple's strategy  Anton Philidor | 05/07/04
It looks like Apple doesn?t like an easy life. (NT)  Vily Clay | 05/07/04
I went the Mac route  Ken_z | 05/07/04
Question.  TWRX | 05/07/04
Many are moving to PDAs.  Yen_z | 05/07/04
You did not answer the question. (NT)  Vily Clay | 05/07/04
Why, yes I did.  Yen_z | 05/10/04
You would write: ?They would prefer Mac to Linux because ?? (NT)  Vily Clay | 05/10/04
Hold on - didn't they acutally MOVE some jobs?  mlindl | 05/07/04
Factory closing  Anton Philidor | 05/07/04
So how many jobs did CA lose?  mlindl | 05/08/04
Message has been deleted.  boblanders22 | 05/07/04

What do you think?

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