AMD v. Intel: More companies subpoenaed

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Here are the real possibilities...

And?the possibilities are as follows?
1. Verdict-Intel didn?t do what they are accused of
Which Means
(a) For AMD-Despite struggling for market share for years, and producing a highly competitive line of products (in many instances superior to Intel?s)for most of that time, along with competitive pricing, the inability to achieve reasonable market share is not Intel?s fault, and likely the result of their own efforts. The only apparent possibility would seem to be that AMD just couldn?t keep up with Intel?s powerhouse marketing, although even that hardly explains the shear inability to access AMD processors in many store bought set-ups to this very day. They are likely going to get stuck with some court costs, and in a battle with Intel, you can bet that?s not going to come cheap. The long term downside for AMD will be trying to restructure their marketing to regain some lost credibility, both with the purchasing public, and the wholesalers and retailers as well. The only upside; if the trial gets widespread media coverage for a period of time, a lot more people will hear about AMD.
(b) For the other 38 involved companies- Relief its all over, and some legal confirmation that they were not bowing under to big corporate pressures. If the trial cost any of them too much they are going to want some cost coverage, and if any of their reputations got tarnished in the process, they may want some compensation from AMD for that as well, but that wont come easy unless they were really abused at trial in a way that became quite public, and they can show it was needless and cost them. On the other hand, some of them might just start looking for AMD to supply some ?sweet? deals in order to agree to warm up to their product again.
(c) For the public- For some, a touch of relief that the company that produces the world?s favourite processors were not coercive cheaters. For the public who live and die by the AMD processor, probably more then a touch of disappointment that their company has no market share because people either don?t know AMD exists (AMD?s fault in this instance) or people just don?t care because they like Intel better. Long term good part, Public is likely to reap the benefit of cheaper AMD processors for awhile until AMD reassures they are not going to go down the tubes over this, and if Intel is smart, they might start creating better processors for the public so they will have something too compete against AMD?s low prices.
(d) For Intel- A lot of relief, and perhaps some inspiration to make a few new good processors to compete with the inevitable flood of inexpensive processors AMD is going to have to put on the market quick.
2. Verdict-Intel did it.
Which means-
(a) For AMD-Vindication, cash, and probably some good press. Not to mention finally some reassurance that they are not totally crazy in thinking that producing a fine, well priced processor should be able to sell in a truly competitive market. Probably at least a little more respect from the retailers, maybe a lot if its getting them out from under Intel?s thumb.
(b) For the other 38 involved companies- Likely some relief its all done with and thanks to not having to deal with Intel?s pressure tactics, and all hopping they were not implicated in the scheme.
(c) For the public- Pretty much the flipside of Intel winning, for many things anyway.
(d) For Intel- All bad, bad press, bad commercial relations, bad pubic image, bad money to pay, bad bad. And then trying to find a quick way to make something at a reasonable price to keep up with AMD?s current line of duel core processors. Bad bad.

Posted by: Cayble   Posted on: 12/05/05 You are currently: a Guest | Members login | Terms of Use

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