Craig Barrett: Inside Intel's future

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vagaries...

The guy appears to be hedging his bets...
"Q: What will Intel have in store to coincide with Microsoft's introduction of Longhorn, its next version of Windows?
A: The aspects of Longhorn are that it is more secure, and we have talked about some of the technologies we are trying to align. And we have talked about some of the other technologies that we want to bring forward in the future. We try to align our capabilities with Microsoft's capabilities to bring to the user."
Did he answer the question?
I don't even know if he was paying attention to the question. He seemed to pick the keyword "Longhorn" and run with it...
"Will the consumer market or the business market be the dominant market for Intel in the coming years?
I think that the theme is convergence, and it is equally dominant on both sides."
Again with the fence post riding. He could have answered with maybe...
The only difference between the two markets is the add-ons. Business users don't need high-end sound and video cards, DVD burners, or disco balls in and/or on their systems. Consumers don't need massive tape backup and redundancy sytems. The convergence is in power not usage. They are separate-but-equal in the market. Businesses buy fewer systems but pay more for them-even if they are comparable. They buy fewer permanent media such as cd-r discs. Consumers tend to buy fewer ink cartridges (per-household)and far fewer rewritable media: cd-rw in particular.
I don't think that it's a one-or-the-other situation, unless they want to be like Sun which sells exxxxxpensive systems to businesses. Intel can't focus that way; they need to be very much diversified in market aim.
"Intel does have some marketing approaches in common with Apple, such as the consumer approach with Centrino.
With Centrino, we're trying to make sure the consumer gets the whole brand experience. So we have to make sure it works with what's out there. People are going away from thinking about what particular protocol you have out there to a smart system that will pick out the best connection out there period, and the brand will migrate to that."
Centrino works?!?#*.....
You've got a bit of work ahead on this one...
His comments on education are also hedged... What, he wants to be a politician?

Posted by: liberalenextrema@...   Posted on: 10/23/03 You are currently: a Guest | Members login | Terms of Use

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