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Microsoft is not the only source for DRM!

As far as porn using DRM?.

From: http://www.imakenews.com/bourland/index000012667.cfm
Seybold's DRM Day: An Overview and Interview February 26, 2002

ROSENBLATT: The classic early markets for DRM are content that's substantial in size, high value, and/or time critical, such as boutique newsletters, market research, exclusive entertainment events, and up-to-the-minute financial information. For the first two of these, PDF is a natural format. PDF also has an architecture that makes it relatively easy for third-party DRM technologies to integrate with it; therefore there are many PDF-based DRM solutions out there, including Adobe's own ContentServer.
I should add that the porn market is also hot for DRM, but not too many vendors want to call attention to that.

Content that has none of the above characteristics is not good for DRM: cheap, brief, commodity content, such as newspaper and many magazine articles.

At best, DRM technology is unobtrusive to the user, like the process that puts an item on your phone bill when you make a long distance call. But DRM technology rarely achieves that level nowadays. Frankly, it's annoying to users. In general, if your content is easily replaced by content from your competitors, then you should probably not be using DRM. You have to be realistic about how good your content really is -- is it really that much better than your competitors? I remember when ZDNet tried charging for content, and C|Net gave away very similar content (such as reviews of PC hardware and software) for free. I didn't begrudge ZDNet a couple of bucks for their content, but filling out the registration form was just too much of a hassle just to read reviews of home inkjet printers, so I went to C|Net. Subsequently, of course, ZDNet stopped charging. By the way, ZDNet didn't even use DRM - it was plain HTML download - but they still made users fill out a registration form with a credit card number.

From: http://www.openmobilealliance.org/docs/OMA-BOD-CC-2004-0078R02-Product-examples-on-DRM-1.0.pdf and http://66.102.7.104/search?q=cache:exzNuIzmdJUJ:www.openmobilealliance.org/docs/OMA-BOD-CC-2004-0078R02-Product-examples-on-DRM-1.0.pdf+DRM+Porn&hl=en

Examples of products implementing OMA DRM 1.0 (porn is used on handsets, though mostly in Europe and Asia)

From: http://www.avnonline.com/index.php?Primary_Navigation=Editorial&Action=View_Article&Content_ID=107161 July 01, 2004 Pay-As-You-Go Porn: Is Video-on-Demand Where The Money Is?

The industry is readying its infrastructure. Sophisticated service providers like DHD Media (www.dhdmedia.com) are offering packaged Digital Rights Management (DRM) and video delivery solutions, while scrappy video specialists like FlixMedia, operators of FlixxxNow.com and FlixCash.com, have been honing an array of VoD content and back-end services for smaller site operators.

And referring to Apples DRM implementation (same article)

Observers have pointed out that Rhapsody and iTunes are working because they are well-branded consumer experiences of user-friendly, mature DRM software. DRM allows the owners and distributors of digital content to set time, copying, transactional, and other usage rules on their material. The software today is flexible enough for content providers to experiment widely with rules and price points.

Referring to DRM implementations and providers:

Whichever digital content packaging models prove themselves over time, the industry will be quick to adapt, and the technology makes it increasingly easy for everyone to do so at a low price. In addition to the maturation of DRM software from RealNetworks and Microsoft, the cost of simply serving video has decreased dramatically. According to Jupiter Research, since 2002 the average cost of serving one minute of video has declined from $.03 to $.01.2.

Such that we see that DRM implementations are from multiple sources besides Microsoft. And from Hollywood (for those not comfortable with niche groups):

Meanwhile, in Hollywood

The mainstream movie business is, as might be expected, far behind the adult world in Internet distribution. There are two major players in this field: MovieLink (www.movielink.com) and CinemaNow (www.cinemanow.com). Neither has set the industry on fire, and according to rumor, MovieLink is shopping itself for an unspectacular sale.
So far, consumers have not shown that they want to watch mainstream movies on the computer. These services will likely not fully blossom until downloaded movies can be easily viewed on the living room television.

The two companies hold their performance stats closely. However, the industry buzz is that MovieLink is having a harder time than CinemaNow. Perhaps not surprisingly, MovieLink offers no adult content, while CinemaNow has a softcore section.

By contrast, the adult VoD business is primed for a burst of productivity. Distributors of every flavor are establishing themselves, and the big players have given their initial nods that the time seems right to experiment. Everyone reports they are increasingly on alert that contracts must be scrutinized and re-scrutinized to be sure no rights are given away that may be very valuable next year.

In the music industry, digital distribution (e.g., Real Rhapsody or Apple iTunes specific line items) is beginning to show up in the regular budget planning for artist development and marketing.
There are still a few impediments to profitability. According to Jupiter Research, current music licensing practices and billing expenses produce a cost of goods on a $.99 download of $.82 to $1.17. Since $.99 appears to be the sweet spot for demand, the industry?s next move will be to tweak payment systems to increase the profit margins.

As these issues are ironed out, DRM-wrapped digital distribution will become virtually institutionalized as a sales channel worthy of full consideration.

And adult content isn?t far behind.

From: http://www.drmwatch.com/drmtech/article.php/3390781 August 4, 2004

MPEG LA Releases DRM Reference Model 2.0 August 4,2004

The MPEG Licensing Authority (MPEG LA) released Version 2.0 of its DRM Reference Model last week. MPEG LA's DRM Reference Model is part of its attempt to create a pool of licensable patents on DRM-related technology, so that would-be DRM implementors can license relevant intellectual property with the convenience of one-stop shopping and the confidence that IP holders are unlikely to come out of the woodwork after the fact and demand royalties.

The Reference Model Version 2.0 is designed specifically to cover DRM implementations that conform to the Open Mobile Alliance's OMA DRM 1.0 specification. The focus on OMA DRM 1.0 may raise a few eyebrows, but it does make sense given the number of vendors rushing to create OMA-compliant DRM implementations these days.

Regarding servers (from: http://www.drmwatch.com/standards/article.php/3295291 2003 in Review: DRM Standards January 5, 2004):

OMA DRM has enjoyed rapid support from the major wireless device makers, and a number of European and Japanese vendors of server software announced OMA DRM compliance in 2003, including BeepScience of Norway, End2End of Denmark, Bertelsmann DWS and CoreMedia of Germany, ACCESS of Japan, and DMDSecure of the Netherlands. The OMA sponsored a "Test Fest" of OMA DRM compatibility in November, and Warner Music contributed content to a demonstration of end-to-end OMA-based music distribution in October.

btw, if the industry that is mostly refered to here (porn) offends, it is chosen only because they adopt technology a little faster than most others (including Hollywood).

Posted by: B.O.F.H.   Posted on: 09/12/04 You are currently: a Guest | Members login | Terms of Use

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