Exposing click fraud

TalkBack 13 of 19:

Next »

« Previous

• Thread View
• Flat View

This is not whining, it's FRAUD - and YOU pay for it.

""It's an entertainment," said the executive, who asked to keep his name and company anonymous. "Why do you run into a store without dropping a quarter in the meter? You know it's wrong, but you do it."

Joes is trying to make this activity sound like a harmless prank. It's not harmless, it's fraud, and the one that ends up paying for fraud is YOU the customer. And THAT'S assuming that the defrauded company can survive the financial assault.

Think I'm exagerating? I run a small (VERY small) in-home business. 99% of my advertising is with Google and Overture and a concerted click-attack on my site would put me out of business.

Perhaps the best suggestion I've heard so far is to go to a pay-per-sale model. This would solve the problem AND provide better value to both the provider and the business!

Posted by: oknight@...   Posted on: 07/22/04 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Why Isn't Server Virtualization Saving Us More? A Few Small Changes May Dramatically Increase Your Efficiency VMware Companies have rapidly adopted server virtualization over the past few ... Download Now
• The Impact of Virtualization Software on Operating Environments VMware Today's use of virtualization technology allows IT professionals to ... Download Now
• The True Costs of Virtual Server Solutions VMware In an economic environment that is repeatedly heralding the message "do ... Download Now