More buyers home in on Office 2007

TalkBack 11 of 11:

« Previous

• Thread View
• Flat View

Observing the niche.

As the article observes, many pruchasers obtained the less expensive home / student version. In fact, given the $201 average purchase price, it's possible the majority of sales were of that low-priced version.

Microsoft observed open office and even WordPerfect trying to obtain the low cost niche market. (Microsoft usually innovates its products, not markets.)

So, thanks in part to open office, Microsoft will increase its profits by $100's of billions over the years. Open source does have value. ( )


Also, Microsoft has found $150 to be an acceptable price to home users. Better, apparently, than upgrading Works with Word for less than $100.

The acceptable price concept appears important to marketing. And, for most people, the acceptable price is not $0. Partly because they don't have to pay very often.

Posted by: Anton Philidor   Posted on: 02/13/07 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

SponsoredWhite Papers, Webcasts, and Downloads

• Five Steps to Determine When to Virtualize YourServers VMware Server virtualization isn't just for big companies. Entry-level ... Download Now
• Open Standards Technologies Provide the Ingredients for Delivering Security Across the Papa Gino's Enterprise Dell Papa Gino's Holdings Corporation founded by the entrepreneur operates one ... Download Now
• Three Steps You Need to Know to Stop Data Loss Varonis Sensitive data exposed to misuse or loss... it is the stuff of nightmares ... Download Now