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The online advertising business is large and growing.
And many of the services which bring people to the advertising compete in part on the quality of the software used to perform the service.
Microsoft doesn't lack confidence in the company's ability to create effective software.

The high expense barrier to entering the competition also looks favorable to Microsoft. The number of companies Microsoft will have to excel is limited, and Microsoft can out-invest most if not all of them when necessary.

So this does look like a good market, in fact a necessary market for Microsoft to enter.

The problem is, much of the competition is also based on content, and Microsoft is correctly wary of trying to become a content company.

A partnership with a content company like Yahoo would to me be more effective.
Of course, Microsoft did not follow this same advice about AV and AS: hire a specialist company and stay out of such daily activities as are required by the business.
The company probably won't follow what I think is the best course in this case either.
Posted by: Anton Philidor   Posted on: 05/03/06 You are currently: a Guest | Members login | Terms of Use
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It shouldn't cost that much to copy Apple  Richard Flude | 05/03/06
hi Apple fangirl wink  failure | 05/03/06
Where did you get those numbers?  tic swayback | 05/03/06
Search, portals ?  failure | 05/06/06
before spending any kind of money  toxicfreak | 05/03/06
... MS is dangerous ...  Reverend MacFellow | 05/03/06
One thing it will NOT buy: The best employees. They work at Google and  DonnieBoy | 05/03/06
Unfortunately Accenture  mighetto | 05/03/06
Things Microsoft Needs To Buy  itanalyst | 05/03/06
Interested in a grassroots GOLD MINING....  Feldwebel Wolfenstool | 05/03/06
Microsoft ready to spend--but on what?  Loverock Davidson | 05/03/06
The most important thing about the MS execs: No qualms about breaking the  DonnieBoy | 05/03/06
How are they going to breakt he law?  Loverock Davidson | 05/03/06
Oh Loverock, you're killing me! 10.0!  tic swayback | 05/03/06
No, you're killing me  Loverock Davidson | 05/03/06
How about iGate Inc.?  mighetto | 05/03/06
Allow me to point out your errors  Loverock Davidson | 05/03/06
IBM, Oracle and SAP  mighetto | 05/03/06
You must work for the Seattle Gazette  osreinstall | 05/03/06
See Vanity Fair Last Month  mighetto | 05/03/06
You mean Gossip, Inc.  osreinstall | 05/06/06
Forgive him; he's a Mac user.  Anton Philidor | 05/03/06
Nice  Loverock Davidson | 05/03/06
Prove me wrong  tic swayback | 05/03/06
Who discovered America for Europeans?  Anton Philidor | 05/03/06
Which says nothing about foresight or vision of the future  tic swayback | 05/03/06
Bill Gates sets out in his currach...  Anton Philidor | 05/03/06
Tic, MS is a little better than that.  osreinstall | 05/03/06
MS is brilliant, but Nostradamus they ain't!  tic swayback | 05/04/06
No one is 100% accurate.  osreinstall | 05/04/06
Enough with the softballs Loverock  tic swayback | 05/03/06
Spending Will Protect Management  mighetto | 05/03/06
My guess  tic swayback | 05/03/06
The online advertising business is large and growing.  Anton Philidor | 05/03/06
Microsoft Integration  Yagotta B. Kidding | 05/03/06
Google AI insights  Anton Philidor | 05/03/06
They already tried that once....  tic swayback | 05/03/06
Conversion to the euro?  HypnoToad72 | 05/03/06

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