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- It is called branding
- Most users are branded to Google. Early in their "web careers" most surfers were introduced to Google for whatever reason and have stayed with it. People are creatures of habit and that is the holy grail that MSN and Yahoo must reach for, getting people in the habit of using their services. MSN/Yahoo can offer perosnalization of the gateway page all they want but convincing folks to come to the page is the tough part. A couple years ago Lycos blitzed the airwaves with ads trying to convince people to use their services and look at them now. What is Lycos now 4th, 5th in usage rankings? It is not easy to convince people to change. Me thinks the battle for top spot will always be between Yahoo and Google.
- Posted by: Squawkbox Posted on: 02/17/04 You are currently: a Guest | Members login | Terms of Use
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