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It is called branding
Most users are branded to Google. Early in their "web careers" most surfers were introduced to Google for whatever reason and have stayed with it. People are creatures of habit and that is the holy grail that MSN and Yahoo must reach for, getting people in the habit of using their services. MSN/Yahoo can offer perosnalization of the gateway page all they want but convincing folks to come to the page is the tough part. A couple years ago Lycos blitzed the airwaves with ads trying to convince people to use their services and look at them now. What is Lycos now 4th, 5th in usage rankings? It is not easy to convince people to change. Me thinks the battle for top spot will always be between Yahoo and Google.
Posted by: Squawkbox   Posted on: 02/17/04 You are currently: a Guest | Members login | Terms of Use

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Sorry, dont get it  OhMyGosh | 02/17/04
I bounce  el1jones | 02/17/04
Doesn't sound right to me  issthatso | 02/17/04
search engines  Llandros Loressin | 02/17/04
Toolbar bias  Oscar_Goldman | 02/17/04
Yahoo is a joke  skeptic tank | 02/17/04
Why wait?  Squawkbox | 02/17/04
Been using Mandrake 9.2  skeptic tank | 02/17/04
Know what you mean  Squawkbox | 02/17/04
It is called branding  Squawkbox | 02/17/04
Now why would i want to use Yahoo or MSN  nite_w0lf | 02/17/04
Hey is that spyware?....  el1jones | 02/17/04
If it "phones home", yes.  jfrankcarr | 02/17/04
i wouldn't use yahoo or msn if was the greatest  M_c | 02/17/04
Passport + Search = broken privacy for individual  dicktaurus@... | 02/17/04
Reason why:  CobraA1 | 02/17/04
How about a Meta search engine?  limdulpal@... | 02/17/04
geotracking DON'T work!  DarbyOhara | 02/18/04
Google slipping with me  DBarfield | 02/18/04
Google returns yahoo links.. yahoo doesnt??  siriusblack_z | 03/26/04

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