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Absolutely right
As a former Novell employee in marketing communications, I am in complete agreement with both of MarkMyers' posts.

I disagree in one point, though: we probably _could_ have marketed our way out of a paper bag. However, we never could get ourselves out of the wiring closet and the server room.

The reason: _our_ people who had the money were clueless about the _client_ people who had the money, just as Mark says. So they kept focusing on the techies and hoped that they would sell the business-suit types. It worked up to 1993, but that was it.
Posted by: jrfezziwig@...   Posted on: 11/03/05 You are currently: a Guest | Members login | Terms of Use

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Brilliant move...  Mike Cox | 11/02/05
So what else is new...  myersnet@... | 11/02/05
Novel products are rock solid. They just need to weather the storm  DonnieBoy | 11/02/05
Thats their problem  myersnet@... | 11/02/05
Well, yes, good points, but it does have to work and be solid.  DonnieBoy | 11/02/05
It's the whole package  myersnet@... | 11/02/05
Absolutely right  jrfezziwig@... | 11/03/05
They should re-focus on a pure open source play.  DonnieBoy | 11/02/05
Yeah, that will generate lots of dollars. NOT!  No_Ax_to_Grind | 11/02/05
My sentiments...  myersnet@... | 11/02/05
Well, it is working very well for Red Hat right now.  DonnieBoy | 11/02/05
Speaking of denials  Real World | 11/02/05
Will the CEO cut some of his pay too? HE owns the comapny and therefore he  HypnoToad | 11/02/05
No, he does NOT "own the company".  No_Ax_to_Grind | 11/02/05
Well, not 'just another employee'  Real World | 11/02/05
Novell Works  elescher@... | 11/02/05
Yes, I think they need to hang in there, but also open source the whole  DonnieBoy | 11/02/05
I put out Windows systems every day  jmills@... | 11/02/05
Novell has 600 Employees?  jpr75_z | 11/02/05
Serves you right  jmills@... | 11/02/05
Does this make sense to you?  Anton Philidor | 11/02/05
Novell to chop 600 jobs, shed division  Loverock Davidson | 11/03/05
Umm... OK  nucrash | 11/03/05
Netware Strategy  elescher@... | 11/03/05
Novell is a M$ killer!  Linux Geek | 11/03/05
Pinch me....  myersnet@... | 11/04/05

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